private practice problems?

LEt’s unpack That.

You didn't become a therapist to spend your nights Googling business shit. Let's build a practice that pays the bills, protects your peace, and gives you a life outside the therapy room.

business coaching without the ick

Coaching done by a therapist, not a salesman. We’re keeping the value but getting rid of the icky salesy bullshit.

  • One Problem. One Solution. Zero Bullshit.

    Sometimes you don't need a whole-ass business plan. You just need someone who gets it to help you work through that one thing that's driving you nuts. Whether it's a tough decision, a business question, or a situation you can't seem to untangle, let's cut through the noise, talk it out, and figure out your next move. No fluff, no sales pitch, just some good old-fashioned problem-solving.

  • For the seasons of “Wtf do I do next?”

    You've got ideas. You've got questions. You've probably got 47 tabs open and a Notes app full of random business thoughts. Bring it all. We'll dig into the bigger picture, sort through the chaos, identify what's actually worth your time, and put together a game plan that makes sense for you. Because winging it can only get you so far.

  • Less overthinking. More getting shit done.

    You know what you need to do. Mostly. But between seeing clients, answering emails, and putting out approximately 900 tiny fires a day, your business goals keep getting shoved to the bottom of the list. Not anymore. For one month, you've got someone in your corner helping you stay focused, make decisions, get shit done, and actually move the needle. Think accountability partner, business sounding board, and your biggest hype girl—all rolled into one.

  • So you wanna be your own boss? Hell yes!

    You've dreamed about opening your own private practice, but now you're realizing there's a lot more to it than picking a cute office and ordering business cards. LLCs, insurance credentialing, finances, policies, marketing... WTF is all of this?! That's where I come in. We'll break down the overwhelming business stuff into manageable steps so you can stop Googling everything at midnight and start building a practice you're actually excited about.

  • Ready to hire your first therapist? Shit's about to get real.

    You did the damn thing. You built a solo practice. And now you're thinking, what if I brought someone else into this? Exciting? Absolutely. Terrifying? Maybe a little. Because hiring clinicians means you're not just a therapist anymore—you're a business owner, a leader, and occasionally the person everyone comes to when the printer stops working. We'll work through hiring, finances, systems, leadership, and all the behind-the-scenes stuff that comes with growing a team. The goal? A group practice that works for you, not one that takes over your entire life.

Ready to Chat?

Pick a time that works, grab your caffeine of choice, and let's get some shit done. Pick the one that works for you!

Please note: For packages and long-term commitments, you will book your first meeting and then have the option to book the remainder of your meetings after that!

Hey, I'm Brittany! 👋

Therapist. Practice owner. Professional figure-it-outer.

And your new favorite person to talk business shit with.

I'm the owner of Growth & Grace Counseling and the face behind The Practice Growth Co.

Here's the thing: I went to school to be a therapist, not a business owner. And let me tell you, nobody prepares you for the absolute chaos of running a private practice.

I've Googled all the things, made mistakes, figured shit out the hard way, and even paid BIG bucks for business guys to teach me business things.

And honestly? A lot of it just felt... icky.

The sales tactics, the hustle culture, the pressure to constantly grow and make more money. It all felt so disconnected from why I became a therapist in the first place.

Don't get me wrong, I love the business side of things. Give me a spreadsheet, a big idea, and a Dr Pepper, and I'm a happy girl.

But I don't believe building a successful practice should mean sacrificing your sanity, your family, or your life outside the therapy room.

That's why I created The Caseload Club.

To give therapists the kind of business support I wish I'd had. Real conversations, practical strategies, honest advice, and zero sleazy sales pitches.

I'm not a business school graduate or some fancy corporate consultant. I'm a therapist who's actually been in the trenches of private practice ownership, and I want to share what I've learned along the way.

Because at the end of the day...

It's not about building your dream practice. It's about building a practice that helps you create your dream life.

So grab your coffee (or Dr Pepper), bring your messy ideas, and let's figure this business shit out together.

Got Questions? Yay! Hit me up!